The Convo

MR Enters a new Era


15 December 2016

McKenzie Rudolphe has undergone some enormous and exciting transformation in the last few months. We’ve moved into a district of Cape Town synonymous with hipsters, models, production companies and all things creative. It’s part of a rebranding strategy ushering in a new age at MR - keeping it real, relevant and happening!

With Ken McKenzie still firmly navigating the ship the mantle has been passed to the effervescent Earl Redcliffe (who has produced at McKenzie for many years) and Ian Van Riel (a MR Veteran) overseeing finance and production.

In the few months that all this change has occurred these two sharp cats have brought in some amazing work. Including Lexus, Sprite, Lifebouy to name a few!

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South Africanisms


weird and wonderful things about south africa and its people

"Now, Now" - When South Africans say that they will do something "Now, now"... It actually means that they will do it later.

Submitted by Ken McKenzie

in some parts of South Africa we have a pretty heart stopping collection of creepy crawlies. We call them “Goggas” which comes from the Khoi San word meaning creeping things.

Submitted by Zollie Tshabalala

"Toyi Toyi" (pronounced TOY-TOY) this is a traditional South African form of protest. It is a knees up dance done by protestors and can be very intimidating.

Submitted by Jaques Du Plooy

"Sharp Sharp" a lovely expression that can mean so many things, but all upbeat and positive. Can be a greeting, a farewell, an agreement or just to express enthusiasm.

Submitted by Shaun O'Connel

“Mzansi” has of late been really popularised by our national broadcaster. it has come to mean South Africa and comes from the Xhosa word for South.

Submitted by Jakes Madala

“Rooineks” Is the name the boers gave to the English settlers in the old days because their necks were always sunburnt from the harsh South African sun. The name stuck and you still see a fair amount of sunburnt necks about.

Submitted by Derrick Le Roux

“laaitie” is an affectionate word for a younger person particularly a son so you might say “My laaitie is taking his bokkie to a flik tonight. “Bokkie” in this context would mean his sweetheart and not his pet Springbok.

Submitted by Eric Van Staden

"Kwaai" South-African street slang for cool. "I climbed table mountain today and it was Kwaai.

Submitted by nickyd

"LADUMA" Pronounced LA-DOOO-MAH is a popular cheer used at footbal matches to celebrate a goal being scored. shouted loud, with the emphasis on the middle DOOOO this is exaltation at its height (well in so far as sport can get you ecstatic anyway)

Submitted by Angel Witbooi

“Bilksem” is a wonderful South Africanism that basically means "we’re going to give them a hiding” Often a way to explain the punishent we’re going to mete out on an opposing sports team.

Submitted by Charles Williams

Submit your South Africanism

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T +27 21 423 1512
info@mcrud.com

 

Earl Redcliffe
C +27 82 555 7745
earl@mcrud.com

 

Ian van Riel
C +27 82 454 7433
ian@mcrud.com