The Convo

Rugby World Cup Fever has officially Hit!


1 July 2015

Know how to make a gaggle of hardnosed male producers happy? Well…I am sure there are a number of ways we’d rather not get into now, but for us it was the opportunity to spend a day with our Springbok rugby heroes on Rexona Shield. Directed by Andrew Lang of Firecracker films for RGA London, the commercial follows a young boy as he makes his way to a busy Shebeen. Determined to see his country’s rugby heroes in the 2015 world cup, he has come up with an inventive way of being able to watch the game on the shebeen’s big screen. These scenes were shot in Soweto, Johannesburg using both actors and street cast authentic characters from the area.
The rugby footage was shot by the fortunate crew in Durban at the Kings Park Stadium. The rugby greats involved in the shoot include Springbok captain Jean de Villers, JP Pietersen and Handre Pollard. The crew and Agency loved the day, so much so that they returned to Durban after the Johannesburg leg in order to shoot with Patrick Lambie, the Springbok fly-half that has wowed the world with his “deadly accurate boot”. Hugh Bladen, the voice of South African rugby as well as veteran sports commentator, Gavin Cowley and Hanyane Shimanye provide the voice overs for this stirring tribute to our love of the game and the fellowship that it invokes in us as a nation. Created specifically for the lead up to the Rugby World Cup 2015, the commercial is flighting currently in South Africa.

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South Africanisms


weird and wonderful things about south africa and its people

"Yebo" a Zulu word meaning yes or used to show approval. For example: Question: "Hi there, can I get a pint in this Shebeen ?" Answer: "Yebo!"

Submitted by Sipho Mahlangu

"What a chop!" A chop is a term used to describe an idiot or a moron. If someone has done something silly, or idiotic, you could call them a chop! for example: John left his car lights on and now his battery is dead... What a chop!

Submitted by Britt Ballantyne

in some parts of South Africa we have a pretty heart stopping collection of creepy crawlies. We call them “Goggas” which comes from the Khoi San word meaning creeping things.

Submitted by Zollie Tshabalala

"LADUMA" Pronounced LA-DOOO-MAH is a popular cheer used at footbal matches to celebrate a goal being scored. shouted loud, with the emphasis on the middle DOOOO this is exaltation at its height (well in so far as sport can get you ecstatic anyway)

Submitted by Angel Witbooi

“Poepol” is an affectionately used term to denote an idiot. so you might say “ag you poepol you’ve locked the keys in the blerry car! Now we’re really in the dwang!”

Submitted by Jeanne Watson

Eish! - Substitute any of the following: No shit! Dang! Holy Cow! Ouch! You're kidding! Bummer! Oh well. Geez!

Submitted by Mark Upton

“Bilksem” is a wonderful South Africanism that basically means "we’re going to give them a hiding” Often a way to explain the punishent we’re going to mete out on an opposing sports team.

Submitted by Charles Williams

“Jizlaaik” is another wonderfully descriptive word we have for “Goodness gracious!” or “Oh My!” so we might say "jizlaaik my China if South Africa wins the cricket i skeem we should have a dop or two to celebrate”

Submitted by Delarey Potgieter

"Toyi Toyi" (pronounced TOY-TOY) this is a traditional South African form of protest. It is a knees up dance done by protestors and can be very intimidating.

Submitted by Jaques Du Plooy

“Rooineks” Is the name the boers gave to the English settlers in the old days because their necks were always sunburnt from the harsh South African sun. The name stuck and you still see a fair amount of sunburnt necks about.

Submitted by Derrick Le Roux

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