The Convo

Technical wizardery in Secret Escapes and Young love is so refreshing for Romerquelle.


12 May 2015

We have two great commercials to share this month.
For regular client Kamarama, 2 wonderful spots for SECRET ESCAPES. This online holiday booking site promises exotic and extraordinary holiday destinations, and so the challenge for us was to find and create these destinations as close together as possible.
The first was a luxury game reserve which was ingeniously constructed using a nearby game reserve as the starting point. Aside from the extensive build the further challenge was having a cheetah and elephant in the shot together with actors and some awe inspiring fire works.
If that was not already tricky enough the commercial is shot in one shot on a techno 30 (with 50ft telescopic arm) which therefore required an enormous amount of planning and rehearsal for perfect timing of all the elements. Of course there were some silent prayers that the cheetah wouldn’t start grazing on the buffet table or the ellie freak out with the fire works and run through set. The second spot required a stately English Mansion to double as a hotel. Shot again in one shot on the techno 30 the commercial expertly combines choreographed fountains, impressive topiary, efficient bell boys and wafting watrons and of course two very contented looking holiday makers all within this one shot wonder.

For Romerquelle Mineral water, Idyllic and dreamy scenes of young love and vitality were shot over 3 days in locations between Noordhoek and Elgin (all within an hour of Cape Town CBD) by directing duo Cric with our regular client “Excuse my French”. The Italian duo that is CRIC is comprised of Davide Mardegan and Clemente Du Muro. They wowed the industry by taking home a Cannes Lion for their directorial debut commercial in 2011. Their ability to sensitively capture character and emotion, almost as if they are eavesdropping on a beautiful and private moment, makes this young duo a sensation. The stunning and diverse scenery in and around Cape Town creates a magnificent backdrop against which to play out these moments of captured intimacy.

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South Africanisms


weird and wonderful things about south africa and its people

“Rooineks” Is the name the boers gave to the English settlers in the old days because their necks were always sunburnt from the harsh South African sun. The name stuck and you still see a fair amount of sunburnt necks about.

Submitted by Derrick Le Roux

"Toyi Toyi" (pronounced TOY-TOY) this is a traditional South African form of protest. It is a knees up dance done by protestors and can be very intimidating.

Submitted by Jaques Du Plooy

"At the Robots, turn left" We don't do traffic lights - it's too much like being law abiding. In South Africa we have robots. Much more exciting!!

Submitted by Maria Van Heerden

in some parts of South Africa we have a pretty heart stopping collection of creepy crawlies. We call them “Goggas” which comes from the Khoi San word meaning creeping things.

Submitted by Zollie Tshabalala

"Yebo" a Zulu word meaning yes or used to show approval. For example: Question: "Hi there, can I get a pint in this Shebeen ?" Answer: "Yebo!"

Submitted by Sipho Mahlangu

"Now, Now" - When South Africans say that they will do something "Now, now"... It actually means that they will do it later.

Submitted by Ken McKenzie

We South africans like a bit of a party, and “Epic” denotes a pretty fab party. If its even better than fabulous we may throw in “flipping” before “Epic” . so ... "That Afrika Burn jol was flipping Epic my Bru”

Submitted by Hlumela Masha

“Bilksem” is a wonderful South Africanism that basically means "we’re going to give them a hiding” Often a way to explain the punishent we’re going to mete out on an opposing sports team.

Submitted by Charles Williams

“Jizlaaik” is another wonderfully descriptive word we have for “Goodness gracious!” or “Oh My!” so we might say "jizlaaik my China if South Africa wins the cricket i skeem we should have a dop or two to celebrate”

Submitted by Delarey Potgieter

“Poepol” is an affectionately used term to denote an idiot. so you might say “ag you poepol you’ve locked the keys in the blerry car! Now we’re really in the dwang!”

Submitted by Jeanne Watson

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Earl Redcliffe
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Ian van Riel
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ian@mcrud.com