The Convo

Nike “Find Your Greatness”


4 June 2012

Nike “Find Your Greatness” Lance Acord and Sebastian Edwards of Park Pictures, have created a beautiful and inspiring commercial with a hard hitting message. Greatness is in all of us. Created at the time of the London games with a message that greatness does not have a post code.

Elements of the commercial were shot in various countries. In South Africa Sebastian Edwards shot in East London and in and around Johannesburg creating the illusion of many countries within those areas and cleverly using locations that had London in the name to great effect.

The voice over is delivered by non other than the British actor of the moment Tom Hardy.

With over 5 million You Tube views you know you have a happening campaign.

Check the commercial out here.

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South Africanisms


weird and wonderful things about south africa and its people

"Sharp Sharp" a lovely expression that can mean so many things, but all upbeat and positive. Can be a greeting, a farewell, an agreement or just to express enthusiasm.

Submitted by Shaun O'Connel

"Now, Now" - When South Africans say that they will do something "Now, now"... It actually means that they will do it later.

Submitted by Ken McKenzie

“Jizlaaik” is another wonderfully descriptive word we have for “Goodness gracious!” or “Oh My!” so we might say "jizlaaik my China if South Africa wins the cricket i skeem we should have a dop or two to celebrate”

Submitted by Delarey Potgieter

"Toyi Toyi" (pronounced TOY-TOY) this is a traditional South African form of protest. It is a knees up dance done by protestors and can be very intimidating.

Submitted by Jaques Du Plooy

"A Boer Maak a Plan" Afrikaans colloquialism meaning that no matter what the obstacles are, us South Africans can sort it out. It speaks to our no nonsense sense of the world.

Submitted by Jean De Villiers

"Shebeen" - a township tavern or drinking hole. Once illegal and frequently raided by the fuzz, shebeens are now pretty groovy hangouts in the townships. Note- AMEX not accepted here.

Submitted by Justice beeba

“Bilksem” is a wonderful South Africanism that basically means "we’re going to give them a hiding” Often a way to explain the punishent we’re going to mete out on an opposing sports team.

Submitted by Charles Williams

"LADUMA" Pronounced LA-DOOO-MAH is a popular cheer used at footbal matches to celebrate a goal being scored. shouted loud, with the emphasis on the middle DOOOO this is exaltation at its height (well in so far as sport can get you ecstatic anyway)

Submitted by Angel Witbooi

in some parts of South Africa we have a pretty heart stopping collection of creepy crawlies. We call them “Goggas” which comes from the Khoi San word meaning creeping things.

Submitted by Zollie Tshabalala

"What a chop!" A chop is a term used to describe an idiot or a moron. If someone has done something silly, or idiotic, you could call them a chop! for example: John left his car lights on and now his battery is dead... What a chop!

Submitted by Britt Ballantyne

Submit your South Africanism

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