The Convo

B & Q Campaign shoots in Cape Town.


12 August 2013

Want to win friends and influence people? Home improvements – creating the perfect personalized space seems to be the way to do it!

Now even more than the clothes we wear, the way we dress our homes speaks volumes to what we care about and what we love. And so an obsession with home improvement is born. Hot on this trend B&Q have launched a fabulous ad campaign called “Unloved Rooms”

B&Q is the largest home improvement and garden centre retailer in the UK and Europe and the third largest in the world. 

Kream in London commissioned by Karmarama brought the B&Q Campaign to us to shoot over 9 days in Cape Town.

Shot beautifully and creatively by prolific Icelandic director Lalli Jonsson and lit by fellow Icelander Elli Cassata.

It was a gruelling schedule to shoot 16 idents and 3 commercials within those 9 days over 12 locations!! – but with a great crew and superb team work we pulled it off and the results were phenomenal.

We are delighted to share it with you!

Click here to view the commercial.

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South Africanisms


weird and wonderful things about south africa and its people

Eish! - Substitute any of the following: No shit! Dang! Holy Cow! Ouch! You're kidding! Bummer! Oh well. Geez!

Submitted by Mark Upton

"Now, Now" - When South Africans say that they will do something "Now, now"... It actually means that they will do it later.

Submitted by Ken McKenzie

"Sharp Sharp" a lovely expression that can mean so many things, but all upbeat and positive. Can be a greeting, a farewell, an agreement or just to express enthusiasm.

Submitted by Shaun O'Connel

"Kwaai" South-African street slang for cool. "I climbed table mountain today and it was Kwaai.

Submitted by nickyd

“Bilksem” is a wonderful South Africanism that basically means "we’re going to give them a hiding” Often a way to explain the punishent we’re going to mete out on an opposing sports team.

Submitted by Charles Williams

“laaitie” is an affectionate word for a younger person particularly a son so you might say “My laaitie is taking his bokkie to a flik tonight. “Bokkie” in this context would mean his sweetheart and not his pet Springbok.

Submitted by Eric Van Staden

"Toyi Toyi" (pronounced TOY-TOY) this is a traditional South African form of protest. It is a knees up dance done by protestors and can be very intimidating.

Submitted by Jaques Du Plooy

"LADUMA" Pronounced LA-DOOO-MAH is a popular cheer used at footbal matches to celebrate a goal being scored. shouted loud, with the emphasis on the middle DOOOO this is exaltation at its height (well in so far as sport can get you ecstatic anyway)

Submitted by Angel Witbooi

“Jizlaaik” is another wonderfully descriptive word we have for “Goodness gracious!” or “Oh My!” so we might say "jizlaaik my China if South Africa wins the cricket i skeem we should have a dop or two to celebrate”

Submitted by Delarey Potgieter

"Yebo" a Zulu word meaning yes or used to show approval. For example: Question: "Hi there, can I get a pint in this Shebeen ?" Answer: "Yebo!"

Submitted by Sipho Mahlangu

Submit your South Africanism

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